NCAA Feature: Photo Finish

March 11, 2015

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Rich Clarkson buries his hands in one of those boxes, sifting through the hundreds of photographs inside, searching for memories. He could reach into any one of these boxes and pull out a spellbinding shot: politicians, auto accidents, carnage from a tornado.
He draws out a photo of Stan Musial, close to retirement, hunched over and alone on the St. Louis Cardinals bench.

Next, he draws out a sequence of photos from the 1972 Munich Olympics: A Russian basketball player holding his arms up triumphantly, followed by three American players. One looks like his stomach is trying to wring out its contents. Another is angry. The last looks to be in deep shock. The U.S. had just lost the Olympic gold-medal game, in controversial style, to the Russians.

They’re the types of images for which Clarkson is best remembered – moments that reflect a deeper humanity that influenced the way people look at sports. Clarkson focused not just on the action, but also on the defining moments that came before the big games and after the big shots. He developed a signature low-angle style shot from a camera placed just off the baseline and pioneered the mounting of cameras behind backboards and above locker rooms to capture unique perspectives.

College sports was his preferred canvas for capturing those innovative illustrations of significant moments. It took him to dozens of Final Fours, where he captured some of the most memorable and reproduced images from the tournament: University of Kansas basketball coach Phog Allen giving his Jayhawks a pep talk at halftime; UCLA center Lew Alcindor pulling down a rebound over the University of Houston’s Elvin Hayes; North Carolina State University coach Jim Valvano, dazed from a historic upset of Houston, being hoisted onto the shoulders of his players and fans.

Read more of the visually stunning article at NCAA Champion Magazine.

Clarkson named Basketball Hall of Fame recipient

February 13, 2015

We want to honor our founder, Rich Clarkson, who was named the next recipient of the Basketball Hame of Fame’s Curt Gowdy Media Award, alongside Woody Durham.

The prestigious award is presented to members of the print and electronic media whose longtime efforts have made a significant contribution to the game of basketball.

Congrats Rich and we wish him a great journey into his 60th Final Four!

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Company Rebrand wins 2014 ADCD award

October 7, 2014

ADCD Brand

Cinearc Creative Agency was awarded a 2014 Art Directors Club of Denver Award for Design — Brand Development on the rebranding of Clarkson Creative last year.

Charles Hellwig and their designers took the lead on overall brand design, logo, website, and further marketing promotion. Throughout the process, the team at Clarkson Creative was able to use our history and creative thoughts to inspire the overall direction of the rebranding.

From the initial layout, our staff was then able to create our own business cards, shoot all necessary production photos, and build our portfolio so that it all matched the overarching new brand design.

Congrats to Cinearc on this high honor!

The Benchmark Revealed

October 23, 2013

As we celebrate 25 years, Rich Clarkson and Associates LLC has been a company of many disciplines, ranging from photography and book publishing to consulting and video production. Digital technologies continue to revolutionize our industry and remaining at the forefront has enabled us to deliver a high quality product faster than ever before and has allowed us to keep pace with the new and diverse needs of our clientele. Over the past several months we have created a new website, changed our company name, and moved offices. We chose Clarkson Creative because we are a creative, passionate and enthusiastic group of people that welcomes challenges and new projects, while still serving our current clientele with the respect and professionalism that has made our company successful since 1987. Our slogan, “The Benchmark,” reflects our standard of treating clients with professionalism while sharing our expertise and exceeding expectations. This philosophy has shaped the way we adapt and change and will continue to push us forward in this fast growing world. We invite all of you to explore our new website at http://www.clarkson-creative.com/ and learn a little more about what we do.

We have fun, we are passionate and it shows in the work we do.

A light painting of our new office buiding located at 1553 Platte St. in Denver, CO.

A light painting of our new office building located at 1553 Platte St. in Denver, CO.

Photo: Peter Lockley/Clarkson Creative

Clarkson Creative Photo Shoot – Behind the Scenes

August 27, 2013

The crew at Clarkson Creative headed over to Cluster Studios for an all day, all-staff photo shoot for an upcoming project. Here are a few shots from behind the scenes of really fun and productive day. More details to come in the near future…

Assistant Art Director Charles Hellwig and photographer Brett Wilhelm work on a group shot

Assistant Art Director Charles Hellwig and photographer Brett Wilhelm work on a group shot

Peter Lockley shows off his mad hops.

Peter Lockley shows off his mad hops.

Can you handle the Steesh?

Can you handle the Steesh?

Company owner Rich Clarkson catches up on some office work while waiting for the next shoot.

Company owner Rich Clarkson catches up on some office work while waiting for the next shoot.

Ryan McKee adjusts a large octabank light as Peter Lockley offers his $.02.

Ryan McKee adjusts a large octabank light as Peter Lockley offers his $.02.

Jamie Schwaberow caught while enjoying a quick coffee break

Jamie Schwaberow caught while enjoying a quick coffee break

Jamie Schwaberow checks the settings on his camera.

Jamie Schwaberow checks the settings on his camera.

Crutch and roll. Chris Steppig, Jamie Schwaberow, Justin Tafoya and Peter Lockely showcase their lack of musical talent.

Crutch and roll. Chris Steppig, Jamie Schwaberow, Justin Tafoya and Peter Lockely showcase their lack of musical talent.

Clarkson Creative Intern Photo of the Day

August 26, 2013

Our photography intern, Evert Nelson, has been busy this summer during his time with Clarkson Creative. We are going to feature some of his work throughout the past few months.

Some of these images may have been taken while on assignment, others were created just for fun.

Construction workers working on a building downtown.

 

Photo: Evert Nelson/Rich Clarkson and Associates, LLC

History of the Final Four: White vs. Black

March 18, 2013

As the 75th anniversary of the NCAA Final Four approaches, we take a look back into history through the eyes of long-time Final Four photographer, Rich Clarkson.

A turning point for the evolution of the sport of basketball was the Civil Rights Movement. Clarkson documented an All-White team losing to an All-Black starting lineup for the first time — the story was later told through the motion picture ‘Glory Road’.

Watch the video below to hear his story:

RCA welcomes newest photographer Peter Lockley

January 31, 2013

A graduate of the University of Colorado and former student of the Summit Workshops, Peter Lockley is always searching for new ways to capture the energy and excitement of a sporting event.

A versatile storyteller with a background in studio lighting, Lockley served as the chief sports photographer at the Washington Times from 2005-2010, where he covered everything from Final Fours and Boxing Championships to Olympics and Presidential Inaugurations.

Since leaving the Times, Lockley has helped launch several projects and business including a weekly magazine dedicated to the Washington Redskins.

Family and friends brought him back to Colorado where he is excited to be a part of the Clarkson team. Check out the gallery below to view some of his work:


Peter Lockley Sports Portfolio – Images by Rich Clarkson

Behind the Lens with Rich Clarkson

December 17, 2012

Watch as photographer Rich Clarkson shares his favorite photographs and stories from KU athletics, NCAA Final Fours, Sports Illustrated, Topeka Capital Journal, and more in a conversation with broadcaster Gary Bender.